Wow, amazing, the thoughts about possession vs. access that I recently had are also addressed by Jeremy Rifkin in the chapter Retiring Adam Smith - Financial Capital versus Social Capital.
There is also a sustainability argument, because if the producers want to lend their products to other users after the first ones then they have to construct them long-living. With the current buyer-seller-relationship the seller is not interested in that, because if the products are just short-living then the buyers have to acquire new ones more rapidly.
For cars, vacation places and bicycles this kind of rent is already working. The only ones not getting it right at the moment is the film and music industry. They still want to sell units of film and music that you have on your storage device instead of selling you access to a streaming website for a fix price every month and unlimited access to all the films offered there. But the consciousness of the users is changing and finally this wave will be so powerful that the producers can't stand against this power.
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